Design requirements into your product.
The Analyze Phase is much more than just evaluating the lists, charts, and graphs you made in the Measure Phase. You are going to evaluate how to design customer, business, and process requirements into your product. Do any requirements clash with others -- if so, what are you going to do about it? Prioritizing requirements can help you in your decision making.
For more information on evaluating requirements, check out this article as well as our upcoming blog posts.
By the end of this phase, you will have a specific concept of your product and know what is necessary for success. You are now ready to bring it to life in the Develop Phase.